Today it is easier than ever to release a track, EP, or album without the backing of a major label.Independent artists have the power to determine exactly where, how, and when they want to release music content.
In order to make the most of every track, it is key to strategize a plan to release music like a pro.
We have some tips on how to release your music like a pro:
Choose The Right Songs
Before you can release music, you must first take time and a strategic approach to pick the right song(s) for your next release.Depending on your goals as an independent creator, you will use a different strategy whether you are releasing a single, EP, or album. Check it out:
- Singles– If you are a new artist looking to establish a fan base or a seasoned musician looking to build anticipation for a larger project in-the-works, releasing your music as a single is a great strategy to warm up your audience. When selecting which single to release, be sure it’s strong enough to stand on its own and catchy enough to leave listeners wanting to come back for more.
- EPs– If your goal as an artist is to release multiple songs in a short amount of time, then an EP is the best option for you. EPs provide a great snapshot of the music you are making at the moment. They are less expensive and more palatable than a full album.
When releasing an EP, keep in mind that variety is key! Unlike a single or album that is cohesive in nature, EPs offer more flexibility to show off your range as an indie artist in a short sequence of tracks.
- Albums– Once you’ve established yourself as an artist with a loyal and growing fan base, you will be ready to release a full album. Albums take more time, strategy and should tell a story, however, often they have a longer life cycle than a single or EP.
Get It Up To Spec
In order to release music to major streaming platforms, you will need to make sure your content meets certain technical requirements. Streaming platforms focus on four main factors to ensure a seamless listening experience for their users.
Prepare For Playlisting
The power of playlists continues to dominate as one of the main ways people discover new music. If playlist placement is one of your main goals for your next single, submit your music to Gotchscape’s majorr playlist.
Select the Right Distributor
In order to release your music to major streaming platforms, you will need to go through a music distributor to do so.Many distributors focus on either releasing audio or video content, however, Gotchscape has developed an all-in-one platform to streamline both processes. From Gotchscape’s centralized platform you can efficiently manage:
- Global Distribution Simplified
- Audio & Video Distribution
- Advanced Rights Management
- Royalty Payments
- Data & Tracking
If you’re not currently on the Gotchscape platform, you can Join here
Timing is Everything
Now that your music is set up to standard and your distributor is ready to go, it’s time to strategize exactly when you want your music to go live. Make sure your music doesn’t get lost in the noise by following this strategy:
- Share Singles First– If you are preparing to release a full album or EP, you will want to drop a single first to build anticipation and learnings for the upcoming larger work. Singles play a major role in how audiences listen to music.
- Keep a Constant Stream of Content– As a creator, you will want to constantly and consistently release new content to stay relevant and keep your audience engaged. You don’t have to go too long (between 4-8 weeks) without giving your fans something new to consume. Keep in mind, new content doesn’t always need to be in the form of a single. You can also release remixes, acoustic/live versions, covers, lyric videos, or official videos.
- Consider the Charts– Fridays have become a standard in the music industry as one of the best days to premiere new music. Major music charts like Billboard track sales from Friday to Thursday each week, so a song or album released on a Friday has the advantage of being included in algorithmic playlists and tracked for all seven days of the weekly cycle.