As more artists and labels start to turn towards TikTok, now is the perfect time to get ahead of the game and be one of the first to formulate a marketing strategy that sticks. In order to help you improve your odds of success, we’ve broken down why it matters and how you can get your music to trend on TikTok.
Why Does TikTok Work For Artists?
When it comes to music discovery, TikTok’s unique algorithm offers artists a completely crowdsourced experience and unlike other social media or streaming platforms, it does not rely on follower count. Instead, it ranks content based on its level of engagement including trending hashtags, inside jokes, themes, and a shared feed to offer users an equal chance at fame.
Best Practices Get Your Music To Go Viral on TikTok
If fame is your end-game as an artist, there are a few strategies you can incorporate to make your audio tracks trend on TikTok:
- Tailor tracks to TikTok
Selecting the right song is critical for your success on the platform. Keep in mind, TikTok videos cannot be longer than 60 seconds, so the track you choose must act as a standalone clip without the context of the entire song. You need to provide snippets of music that they can create content around, lipsync to, or even start a challenge with. The tracks that tend to trend well are humorous in nature or have catchy lyrics that can be easily brought to life – and this does not always mean the use of a song’s chorus.
- Create a challenge
Once your music has been delivered to TikTok, one of the best ways to ignite audience engagement is through challenges. Many of the most viral TikTok tracks gained initial popularity through spontaneous dance challenges. Pro tip- If you would like to start a challenge but aren’t a fan of the spotlight, encourage your fans to start one for you or try to incorporate your music using one of the trending hashtags and a quirky behavior.
- Tap into TikTok influencers
If you are looking for a way to get your music out to the masses, try looking for relevant TikTok influencers to create content around your music. Once you have secured an influencer to work with, let them have creative control over the video they would like to create. While you can send suggestions in your initial pitch, influencers are experts of the TikTok platform and have a good understanding of the type of content their audience will engage with.
- Don’t be afraid to collaborate
Another great way to get your music to trend on TikTok is to tap into one of the platform’s most interactive features, duets. When enabled, the TikTok duet feature makes it possible for users to share two videos side-by-side so they can be watched simultaneously. Similar to remixing a song, users can take another person’s video (i.e. celebrities, influencers, etc.) and add to it thus creating something completely unique.
Now that you’ve got a better understanding of how to make your music successful on TikTok, it’s time to put your plan into action. If you’re looking for an easy way to deliver your music to TikTok, check out our blog to learn how you can distribute your music worldwide